The National Basketball Association (NBA) has taken a significant step forward by revealing the third edition of NBA Launchpad, a groundbreaking initiative set to redefine the landscape of basketball and business. This ambitious endeavor plunges deep into the realm of state-of-the-art technologies, with a particular focus on the dynamic world of artificial intelligence. What’s the ultimate goal? To propel the NBA’s game and fan engagement to unprecedented levels, creating an experience like no other.
And there’s an exciting twist – NBA Launchpad has joined forces with the WNBA to boost women’s basketball, with a focus on empowering both the athletes and fans. This partnership is set to revolutionize the game.
Welcome to the gateway of this high-tech journey, an invitation extended far and wide to companies and forward-thinking entrepreneurs with the potential to bring innovation to any of the six core areas. Among these, three are dedicated to elevating the game itself: Empowering Women’s Basketball, Identifying Future Asian Stars, and Enhancing Player Wellbeing. The other trio places a premium on the fan experience, offering Immersive Fan Adventures, Elevating the NBA Content Library, and Revealing Next-Gen Fan Insights.
This isn’t merely an opening; it’s a voyage. If you make the cut, you’re in for a six-month voyage of research and development right in the heart of the NBA’s bustling ecosystem. You’ll score exclusive access to the NBA’s treasure trove of resources, receive hands-on guidance, and be lured by enticing rewards to nurture your tech marvels.
And the zenith of this journey? Imagine yourself showcasing your groundbreaking innovations to NBA luminaries, strategic collaborators, and potential investors, all at the grand stage of Demo Day during NBA Summer League 2024.
NBA Launchpad represents just the beginning of the NBA’s journey towards enhancing the fan experience. Through significant investments in cutting-edge technologies, the NBA is committed to revolutionizing how fans engage with the game. This initiative builds upon the innovative foundation laid by the NBA App and NBA ID membership program, which were first introduced during the 2022-23 season.
